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what if I were to tell you today in this, episode we'll teach you how to design a, logo for your company that'll be the, next billion dollar company that you own, how exciting is that right okay before I, get into the episode let me manage your, expectations to know that no matter how, amazing of a local you design it has, very little to do and being a billion, dollar company but still there is a, science to designing a logo I'm going to, talk to you about that today so before I, get into the episode title is gonna be, how to build the next iconic brand or, iconic logo if you got any questions, thoughts comments as I'm going through, it comment on the bottom and if you, haven't yet subscribed to this channel, click right here to subscribe to value, tainment Channel ok let's get right into, a number one first thing you got to know, is there's 5 different types of logos, it's very simple 5 first one is a word, mark word mark means where the name of, the company is the actual logo like, coca-cola Google Yahoo the actual name, becomes the logo visa so you see these, names out there the reason why you may, want to consider a waterward mark logos, because maybe you're newer so you want, everybody that does business with you to, constantly read the name of your company, until you're established then possibly, can drop the name if you want it to said, I'll go to the second which is pictorial, kind of like that Twitter you see the, bird or HP or Apple the actual Apple or, you know the target you see the target, on there you have to be a little bit, more established so people know who you, are for you to be able to do this but, still this works as you're going through, it for a pictorial a logo the third tab, is abstract abstract is sprint playboy, Pepsi Nike it's very different it's very, unique and when you decide to design a, abstract local I highly highly recommend, you use a pro to help you do it and, because of that this video is sponsored, by fiber fiber recently launched a new, initiative called fiber Pro and what, they do with fiber Pro is very simple, just keep in mind you know they're, campaigners get more do more with less, so everything you're gonna do with fiber, is the same except the person that's, going to design your logo will be one of, the best in the world for, they do so these are people that work, with Google CNN Nike Sports Illustrated, Miller Lite they design they work for, companies like that but someone like you, can have that same person designed that, logo for you and this is why Fiverr now, goes through this heavy-duty vetting, process when this talent comes in, what's your resume got people that are, going to be working that have 12 million, followers on Instagram who do this on a, daily basis for massive companies and, they can do it for you as well so you, can go to fiber and look up 5 or Pro and, find out all the other services that, they have so if you're gonna go and, design an abstract logo I highly, recommend you use the pro to help you do, it number four mascot mascot is like KFC, a kool-aid a planters peanut a mascot, works if your audience is younger if, it's younger kids or if it's a younger, audience mascots attractive with that, one of the good things about mascots, everybody likes taking selfies with, mascots or nowadays a mascot could be, all over Instagram all over social media, and you can have a name for the mascot, and people see the mascot and there's a, hashtag for the mascot so there's a, community it works but you gotta make, sure it matches the audience that you, want to last but not least is an emblem, logo we're talking Harvard you know, University we're talking harley-davidson, we may be talking Starbucks this is, emblem emblem type of logos works when, it's public universities or or you know, food drinks like Budweiser emblems work, when you're talking about those kinds of, industry but it may not work for, everything so you gotta ask yourself, whichever industry you're part of which, logo style would work for what you're, trying to design number to avoid trendy, looks let me tell you what I mean by, avoid trendy looks right now you know, every time I go to an exotic car and I'm, thinking about buying another Lambo or, Ferrari or whatever card is I see matte, black everywhere okay you go to nice, parties in matte black Audi matte black, Ferrari matte black Lambo matte black, rolls and I would today ban back black, is so sick I want to do everything my, car matte black do you really think, matte black is gonna be hot 20 years, from now I don't know I can't tell you, matte black is gonna be hot 20 years, from now so don't try to build a logo, that specifically train, because an investor is gonna want to buy, a company they want to see this is, something that's gonna last a long time, so don't get too creative with the logo, because if you get too creative you may, fall out of any one of these and that, may also not work for you and this is, one of the reasons why I like you, getting multiple options get multiple, people designing a logo for you kind of, see where you're liking I choose that, designer and work with that person, number three choose colors wisely what, colors have a lot of things they say a, lot you and I don't know but they say a, lot to the person that's looking at the, brand red means fire and emotion like, when you see a red logo it brings, something out of you right blue is, stability confident think about some of, the companies that are blue stability, confidence yellow is energetic it's, fresh green represents trust calm, Starbucks green right and calm it's, relaxed and purple royalty power orange, could be happiness credibility, creativeness black is bold and serious, in about Tiger Woods logo black bold I'm, serious I'm bold, I mean business pink is warmth love, brown is nature reliable strong right so, you got to pick and choose a color that, matches whatever sign you're gonna go, here that represents the energy or the, feeling you want to give me as somebody, that wants to decide to do business with, you and your company number four time, here's the thing you gotta realize, remember how I said imagine if I told, you designed a perfect logo that'll be, the next million dollar company I said, before we manage your expectation to, this grand expectation of all my gosh, this logo is gonna make my company let's, ask the most important question so very, basic question okay because the debate, is it's very important you design a, great logo and no it's not it has, nothing to do with the best logo you, design so who is right right this is, another debate here's a question to be, asking perfect logo average marketing, versus horrible logo or average logo but, innovative market it could II think wins, so you've got somebody that understands, marketing very very well but it's got a, decent logo versus somebody that's got a, ridiculous local butts got no girl would, marketing I don't see who do you think, is gonna win you gotta realize marketing, is very critical but then here becomes a, question what if you can do both, what if you hire a pro that designs a, real cool logo for you and at the same, time you have innovative marketing then, what do you have now you have something, working for you now I got to keep this, amount about logos okay the one thing, about logo is logo is not like you know, I'm gonna goal and Kobe Bryant with the, Lakers that's gonna be with me for 20, years and we're gonna win five, championships guarantee or I'm gonna go, end a Babe Ruth or Tom Brady that's, gonna bring me five Super Bowls when it, comes to logos they're not homeruns, their base hits logos are all of our, base it's all about base it's all about, constantly seeing it over and over and, over and over and over and over again, eventually it stays here they say the, average kid right now the average kid, 40% of two to three year olds can, recognize logos and match it with the, company but a hundred percent of eleven, year-old kids can look at a logo and, match it to a company so that's this, company they do it with cars you have, kids you can see this is this that's, this people know logos and they match it, with a company but you gotta be patient, time is your enemy and time is your, friend the more places everywhere you, put them they see it some are direct, marketing some are indirect marketing, some you're expecting me to see it some, is on the background I'm Cena but I'm, not only to really seen it but I'm, really seeing it right on some what I'm, saying so yeah I thought I saw that logo, over there, I thought eyes you're supposed to see, the logo here you weren't expecting to, see the logo here both of them said, there's that this is not a marketing, video this is more local video but it's, something for you to be thinking about, number five what do you think about when, you think about these companies remember, how you design your logo your audience, is gonna have a feeling when they think, about these companies so I'm gonna put, up a picture a logo of any one of these, companies I want you to write down on, the bottom exactly what you felt when, you saw this logo of this company ready, let's go with the first one here it is, McDonald's what do you think about when, you think about McDonald's I want you to, type your feelings on the bottom what do, you think about when you think about, McDonald's here's the next one, Apple what do you think about when you, think about Apple here's another one for, you, what do you think about, you see playboy the logo what comes to, your mind what do you think about when, you see Patriots New England Patriots, how about the Raiders when you think, about Oakland Raiders these are all, brands how about the Red Sox you ready, for this last one here, how about Spirit Airlines what do you, think about when you think about Spirit, Airlines I am so curious what you're, gonna say what you said is what others, will say about your logo so you got to, know that you need to know exactly what, feelings so if I said McDonald's and you, said happy you know or you said fats you, know because the food isn't good that's, what you're thinking because somebody's, under marketing coca-cola I'm happy you, know Apple slick or you may say, expensive overpriced but whatever came, to your mind Spirit Airlines worst, airline in the world hypothetically, uncomfortable and airline will you send, your in-laws on write on airline that, you get your enemies right but whatever, it is you thought about something now, you need to think about what you want me, to feel when I think about your logo and, last but not least before I give you, some cool too did you know Sears this, it's never too late to evolve and make, your logo better okay you may have a, logo this I've really can't stand my, logo but I've had it for twenty years, what do I do about this never too late, let me give you some companies that, evolve, here's what Pepsi used to look like and, here's what Pepsi looks like today okay, here's what Pepsi looks like today, here's what Apple used to be this is, what Apple is today before and after, this company here that you see is IBM, now this is what IBM looks like today, this other company you look at here's, Nokia here's what Nokia looks like today, and this is canon remember canon, this is Canon logo and this is what, kennel logo looks like today at some, point these companies made a decision to, evolve and change their logos and make, it look better a lot of companies do it, don't feel that when you decide to, adjust if everything I covered with you, felt good about the brand that you have, in place keep going if you didn't you, can always adjust entire story to but, this time make sure you hire pros to do, that for you instead of just going out, there and winging it I understand when, we went get, company new brand you just kind of want, to put a logo out there you don't know a, lot about it and just kind of excited, about something that made sense as you, mature as a business owner you have a, time to take the time out and figure out, how I can do it better now let me give, you some fun that you know and and and, we'll go from there so number one, Twitter what do you think Twitter paid, for their logo Twitter big brand, well-known top five websites in the, world to the paid 15 bucks for their, logo Nike the lady that designed Nike's, logo was paid $35 the Nike owners, initially couldn't stand the logo when, it came out now Nikes all over the place, simply because Nike started putting it, on the shoes next thing you know became, big number three Obama's 2008 campaign, 2008 campaign they paid 1 million, dollars for that logo it was so close to, Pepsi that Pepsi won and said listen we, wonder why'd you take our logo this is, our logo they wrote a 27 page, explanation why this is a different logo, having to do with the Vinci and all, these other things that they talked, about which is a pretty interesting fun, story to read about if that interests, you and BBC BBC company you know british, broadcasting it's a big company, everyone knows BBC around the world they, paid 1.8 million dollars for their logo, listen logos matter and if I had to do, it all over again I'm telling you if you, have to do it all over again go get a, pro to help you put a logo together so, if you got any questions thoughts about, anything I talked about today comment on, the bottom and if you haven't subscribed, to this channel yet be sure to click on, the subscribe button and if you're not, part of the notifications squad click on, a little alert button right next to it, you'll be wonderful a video every time, these videos come out take everybody, provide, [Music]

Ask HN: Is there a company logo web service?Is there a web service that can look up a company logo by SEC CIK number, ticker symbol or some other unique ID?

ex: GET http://log.os/{{CIK_NUM}}/100/100 returns a 100x100 px logo for company matching {{CIK_NUM}}

If not, am I the only one interested in having one?.
,Ask HN: What's the worst that can happen if you get sued over a trademark?Let's say you're using a logo for your company that plays off a very popular one. For example, something like McDonald's golden arches but 3 of them. Kind of a gray zone, but enough to probably get someone's attention.

What's the worst that can happen? A cease and desist letter? Can they actually sue you for money?.
,Suggest HN: Standard file locations for website infoIt would be nice, for automation, to standardize information locations.

For example, the standard logo for a company could always be at http://website.com/images/logo.png Perhaps there could be multiple sizes of logos that are standard as well.

You could also have contact information always at /contact or /contactus

I'm not so concerned about the actual urls as I am the desire to start a convention like this that we can all use moving forward. How many times have we pasted a link to our logo or uploaded our logo? Or a company asked for it for an article or testimonial, etc...

If we could just specify a base url to grab the information, from any service we choose pretty much, then life would be a lot easier for us all..
,Employees Get Tattoo of Company Logo For Pay Raise,Tell HN: Professional Branding and Identity for your Startup for $100My friend has extraordinary skill at creating company branding and identities. He created the logo for my startup ( http://www.blabberize ) and its been really great for our image. He recently is spending some free time between jobs and mentioned that he has been doing some sketches for fictitious companies to expand his portfolio. He finds creative work more fun than most of the high profile companies he works for. I suggested that there may be some people who would love to have the quality of his work in the startup community that may not have the resources to pay for his caliber of work. Heres a link to his portfolio:

http://www.thomas-doyle.com

Hes willing to deliver a company logo for $100. All you have to provide is: 1: Name of the Company 2: Imagery that you would like incorporated and/or text 3: Your vision of what you like the logo to look like.

I'm posting this here because when I started my startup four years ago I didn't have any money to spare and I needed a logo. My friend ended up building this stellar iconic graphic that ended up being our defining image. He went on to bigger and greater things, and I felt lucky that I got to tap into his talent back when I didn't have the money and it was worth so much more. I think it anyone starting a startup would think this is a godsend..
,Ask HN: What do you with customers' feature requests for your SaaS app?I oftentimes get feature requests from my customers. Examples are customizing e-mails the app sents, GUI customizations ( so that they can upload their own company logo for example ), and so on.

Sometimes these features are useful for most other customers of the app, but it makes the app more bloated ( imagine an app that has more than a dozen settings ) so with new customers I usually tell them my app does not have the feature and try to help them to achieve the same goal using existing features. For customers that have used the app for a few years I have thought of charging them for custom changes although I don't know if that's a good idea.

Only for small useful features that are a big win I have actually done the implementation.

How do you handle customers' feature requests?.
,Project Management Software From RationalPlanStand By Soft is pleased to announce that its project management software suite RationalPlan is now compatible with Microsoft Project 2010. Now users will be able to integrate RationalPlan with Microsoft Project and have back and forward compatibility for 2010 generated files. Plus the new version adds the possibility to configure printed reports by adding company brand through the use of a logo and name.RationalPlan can be considered an affordable Microsoft Project alternative with additional features like multiple projects management, shared resources and email integration developed to assist project managers from novice to experienced in creating plans, tracking progress, allocating resources, managing budgets and analyzing workload. The integration with RationalPlan Project Server also offers a concurrent project management system that will increase collaboration between users and add a more efficient solution to keep projects on time and under budget.Important changes added to this version:<pre><code> * Added support for Microsoft Project 2010 files
* Added work column when emailing assignments
* Added header with company logo for printing
</code></pre>
Besides Microsoft Project 2010 compatibility and printing customization current version also adds more details for the regular reports sent to resources by email. They will now be able to also see how much work they need to perform to accomplish the assigned tasks.RationalPlan suite includes:
RationalPlan Single Project - project management software for single projects
RationalPlan Multi Project - project management software for multiple projects, projects that are interconnected through dependencies and share common resource
RationalPlan Project Viewer - free project management software viewer, the solution for anyone (from project stakeholders to team workers) to view projects details
RationalPlan Project Server - a centralized management of company's projects while offering concurrent/controlled access for different usersRationalPlan is designed as an affordable alternative to Microsoft Project with some extra-features like multiproject management and it is covering project management area from WBS construction, project planning and scheduling to critical path management, over allocated resources detection, progress tracking, cost estimation, etc. It offers you the most important capabilities of a good project management software while being able to operate on various platforms starting with Windows, Mac, Linux and all other Java enabled platforms.RationalPlan Project Management Software is available at http://www.rationalplan.com. It can be download from http://www.rationalplan.com/download.php.About Stand By Soft
Stand By Soft was founded in 1997 as a software company specialized in building desktop applications and components. RationalPlan is a project management software that follows the general recommended guidelines from project management domain. MOOS Project viewer is a Microsoft® Project viewer that allows you to open, view in a dynamic way and print any Microsoft® Project file
Contact name: Lucian Ioan
Address: Aleea Parului, Nr.4A, Craiova, Dolj, 200346, Romania
Email: marketing@rationalplan.com
Phone: +40727159969###.
,Let me assess your company logo design for FREEHi, I do logo design and brand identity (blooform.com)
Post your logo here and I'll give you feedback!.
,Ask HN: Websites for brand name and logo contestsHi everybody,

I'm looking for websites, where it is possible to submit contests to find a suitable name and/or logo for a newly founded company.

I would also love to hear about your experiences with these websites and maybe you have some interesting story to share about your own company name.

Your help is very much appreciated :).
,Ask HN: Source for test data with company names and logos?Does anyone have a source that they use for test data when demoing/testing applications that are based on company data? I'm just looking for company name, logo, website and maybe address if it is possible. They don't have to be actual companies..
,Apple Takes Legal Action Against Small Company For Using a Pear Logo,How the #savejon mess shows that logo design contests are bad for your company,Ask HN: Ever hired an artist?I've been making social apps for about two years now, but so far they have never used graphics. I don't know any artists, and don't really know where to find them, or even the right terminology. What I'd like to accomplish at this stage is as a test get a few simple drawings done, such as badges that users can get, and then expand from there once I find a relationship I'm comfortable with.

I've tried posting on DeviantArt and other forums, but when I browse the replies others are getting, the portfolios posted don't seem to compare well to the level of graphics in social games like FarmVille. Now I'm thinking that instead of trying to contact individuals, I should find some kind of an art company which has already gathered such talent. I've only found one promising company so far (http://animasia-studio.com), hoping they could help.

Have you ever successfully gotten something more complex than a simple logo done for you by an artist / company? Can you recommend anyone? Please share your experiences, thanks!.
,Ask HN: This is weird, right?Met this dude at a meetup here in DC and he said he was looking for early stage investments, wanted to hear pitches. I started a few phone conversations with him and got that unmistakable vibe I was getting my ego stroked by a salesman. He seemed way too interested in moving through his process (which keeps coming back to him mentioning offshore outsourcing) without really seeming to know much about my project. That is certainly due to me not explaining it well, but it seems like a legitimate investor would have passed on me pretty early on, rather than keep telling me "everything sounds great, let's move on to the next step in the process".

I start trying to look up his "portfolio companies" to see what they are like, see if I can't contact any of them and get an idea of what sort of contribution he made for them. I don't know what I'd get out of it, I at least wanted to know what size of companies he's investing in.

And in the process, I find this. This is his site: http://www.3siholdings.com/#!portfolio/cee5

The first logo is his own company. The second logo isn't even a company, it's the logo for a technology incubation initiative from our governor. The third logo, I did a reverse image search on and all of the links, for several pages, are just like this:

http://www.healthstylecatalogue.com/#!hc-providers/cee5

http://www.scprivatecapital.net/#!portfolio/cee5

http://www.acisup.com/#!portfolio/cee5

They all have completely different "teams". What is this, some form of multi-level marketing scheme with which I'm not familiar?.
,I will make a original vector agriculture logo design with unlimited revisionI will make a original vector agriculture Logo Design with unlimited revision for 5$.

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,Survey: How do you Search?This Survey will help marketers in Keyword research and also will find out the customer behavior over the search engine.

What exactly will you type!

- When you are searching for a logo design company or agency?

- When you are searching for a web development company or agency?
Please share phrases what exactly will you search!

PS: I have asked this question over the reddit as well: https://www.reddit.com/r/startups/comments/3evlwo/survey_how_do_you_search/

Hope my thread is not breaking any rules of this community.

Looking forward your feedbacks..
,NIPS changing name to NeurIPSJust got the following email in my inbox

Dear members of the Neural Information Processing Systems community,

Something remarkable has happened in our community. The name NeurIPS has sprung up organically as an alternative acronym, and we’re delighted to see it being adopted. Indeed, one forward-thinking member of the community purchased neurips.com and described the site’s purpose as “...host[ing] the conference content under a different acronym... until the board catches up.”

We’ve caught up! We were considering alternative acronyms when the community support for NeurIPS became apparent. We ask all attendees this year to respect this solution from the community and to use the new acronym in order that the conference focus can be on science and ideas.

We have taken several actions to support this acronym. First, all signage and the program booklet for the 2018 meeting will refer either to the full conference name or to NeurIPS. Second, we’ve asked sponsors to do the same in their materials and publicity, to the extent possible at this late date. Third, we will hire a branding company to design a new logo for the conference. Fourth, we’ve moved the conference site to neurips.cc, and the owner of neurips.com, Peter Henderson, has graciously donated the domain name to the Foundation.

Thanks to everyone who has taken the time to share thoughts and concerns regarding this important issue. The Neural Information Processing Systems community has a lot of people working very hard, and with much passion, to make the conference the best it can be. We look forward to continuing this conversation at the Town Hall during the conference.

Yours,

The Neural Information Processing Systems Foundation Board of Trustees.
,How to Design a Company Logo,How important is it for a company to have a great logo?,Ask HN: Could developers use the licensing model professional photographers use?I was recently surprised to learn how professional photographers charge for their work. They charge for their time and expenses such as equipment rental, food, etc but the client never actually owns the IP. The photographer then charges a usage fee separate to their day rate and expenses. For example if its going to be in a magazine thats having 100,000 copies printed they would negotiate a fee for this and any additional use by the client would have to be paid for.

I see software companies as having a similar model where its pay per install etc.

What if independent developers were to adopt a similar charging model? Say I build a website for a company - charge for my time in building the site but then also issue them a monthly bill based on the number of people that have accessed the site. In reality I can't see anyone agreeing to it - but somehow professional photographers are able to charge this way.

In this article: https://fstoppers.com/originals/guide-pricing-commercial-photography-part-4-license-fees-8713
The author gives the example of the woman who designed Nike's logo and only earning $35 because she didn't have a license in place and at the time didn't expect Nike to become the company it has. It seems kinda incredulous to me that this person feels entitled to more money simply because they did a job for someone and was paid for it (presumably a fair amount at the time) and then because their business has done great they should be entitled to be paid more when they haven't really done anything extra to make the company the success it has become..

Reddit Images 31

Hi This is my first post here. I made a Logo For company called Sticky. Short brief (We're starting a sister agency to DataSauce (https://www.datasauce.com/) called sticki. It's going to be a user-generated-content agency for our ads on Facebook, TikTok and paid media. 0

Logo for company called Cresentmoons that lends audio equipment. That explains why you can see two cresent moons in the speaker. Yeah, this is a bad idea lol. 1

this is a logo for company that produces new ways to watch TV by combining blockchain technology with a friendly face. their main product is a website that you can use offline and implements years of scientific discovery .their target audience is women. they want to convey a sense of faithfulness, 2

First attempt at making a logo. For company called skyline. I need to fix up the lines & make their width ends even, but was hoping to get some feedback. 3