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Hey guys, what's going on? , It's me, Will Paterson., And today, I'm going to be sharing with you. , 7 logo design tips that will actually blow your mind. , These things will help you so much and I bet you didn't know them., This video is brought to you by SQUARESPACE., The first step is that, the logo is the face. , It's not exactly what the company is. , A lot of the time logo designers are like to think that, They have to have what the company sells or the main thing, about the company on the logo. , For instance, a dog walker should have a dog in the logo, right? , Well, let's take a look at some of the most successful brands that we know. , So, let's look at Apple. , What do Apple sell? They sell technology, they sell phones. , They sell computers. In their Apple logo I don't see any tech. , Okay well, let's look at Sony., They sell everything from cameras to TVs., We don't see any TVs or anything in their logo. , When you're designing your
logo, do not be afraid to go abstract, And go outside of the box. , Obviously, Apple's logo look very literal. , But let's say we're working for
a tech company. , Does it have to have that
product in the logo?, Or an abstract version? No, it doesn't., It just has to be unique and identifiable. Number 2 is, keep it flexible. , A logo is designed, So it's functionally able to appear anywhere that people can see., and remember. Hence why I talked a lot about functionality here on the channel. , If you can tear a logo into 10 little pieces and you can scale it up very big, and scale it down very small. Add a blur to it., So when you take your glasses off and you squint, you can hardly see it., Can you recognize it? , Well, if you can still recognize the logo after it's been distorted., Then that generally means that it's a good design., And that's what it was designed for. , Let's take a look at Target's logo. , Take that, chop it in half. , You still know it is Target's logo. , Let's take a look at Sony's logo, chop it in half. , There you go. , Sony's logo. , You still can see it. All of these different logos, have been made so that they are timeless that they don't have to be changed again. , And that is the way that it is working. , It's functional, works on the computer. , Works when it's small, it works when it's big. It can be printed. , It can be anywhere and it still works.
Tip number 3 is, sketch 20 ideas. , So you're designing a logo and
you're struggling to create ideas., Well, here's one little thing you can do. , So, sit down with your sketchbook and your pencil, Set a timer for 10 minutes on your mobile, and then go ahead and start to draw 10 logos. , These sketches should be ideas, but you should not spend more than 1 minute. , On each logo. , What this does is it forces you to create simple shapes and simple ideas, Which is the bare bones and the foundations of all good logo designs. , I do this all the time, not so structured. , I'll just literally have a sketchbook that I don't show anyone else aside from you. , Because I've a logo design channel. Where I will draw the worst ideas in the world., Generally speaking, when , I've drawn an idea that works and I've known that I've just drawn it in under a minute. , I know that it's so simple that it's going to work. , And if it fits all the criteria
of it being appropriate, then , That logo is going to work. Before I go into the next one. , I just want to thank the sponsor of at this video, SQUARESPACE. , SQUARESPACE is the website builder that I've used for years to host my website. , Where I get clients on there. , I also put my portfolio on there and sell my online digital resources for procreate brushes., Willpaterson.design, go and buy some brushes. , They're very cheap. With thousands of fully customizable templates , That you can get on SQUARESPACE for your own website. , Whether you're a designer, someone who needs to sell logos in your website, Or just show off your portfolio for any potential client. , There are thousands of templates on SQUARESPACE for you to choose from., That you can completely customize. If you'd like 20% off your first order with SQUARESPACE., Then click the link down below and a little pro tip. , You can actually start building
your website right now. , They've got a free trial that
you can use to build your website., And use it to see if you like it. , So click the link down below to
get 20% off and free trial of SQUARESPACE., Tip number 4 is be geometric. , All the best logos are geometric. , And that means that all the shapes inside of them were based upon geometry. , Including the Apple logo, it's based mainly on circles, and , That is why it looks so simple. , You look at Target's logo, it's made of circles. , The Twitter bird is made of circles. , A lot of logos like DPD in the UK are made of squares., All these shapes are simple. , So if you're struggling to come up with an idea, start with the very simple shapes., The square, the circle, the triangle, the rectangle., All these shapes work very well. , Tip number 5 is start with black and white. , We live in a day and age where
logos are mostly seen on screens., So we can have them in any color that we like. , But the problem with this is that when we're designing a logo, that will have color on it. , We start to put the color on first. , So that means that we can start to illustrate more inside the logo, rather than show and give an illusion of color inside the logo., Let me explain, if you have a logo that's got two colors in it., Or three colors or three different shades or tones of the same color. , You can actually show and give
the illusion of highlights and , dark spots in that logo to create a more of a 3D effect., But you can actually do this with just black and white. , And the reason why we do with just black and white., It's because it we use negative
space instead of using tones, to create highlights or to give the illusion of depth in a logo., We should be using black and white and using negative space to do this., As it simplifies the design down. , Now, a lot of you may not agree with this because, You probably design logos like that, which is absolutely fine. , But make sure that you're using negative space correctly., It's an important part of logo design. Tip number 6, Following on from the last one is, consistency in negative space., I review a lot of logo designs and a lot of them from amateur logo designers. , Some of them are from
professional ones as well. , And a lot of them are pretty
good but the one mistake that, I see all the time is inconsistent shapes or spacing inside of the logo. , A logo is generally derived
from positive space., Which is the black or the color version of the logo. , And then anything that's blanked out is the negative space., I see tons of logos that have
inconsistent negative space., Because the designer doesn't
believe or understand or, Maybe they've just forgotten that the negative space is just as important as the positive one. , I'm going to use Target's logo again for this, the reason why, The circle in the middle is in the middle where it is, is because , there's enough contrast in the negative space from the outer circle to the inner one. , So no matter how scale down it is, you can still see the bullseye., If the middle circle and the targets logos any bigger, and you scale the logo down, you wouldn't see very much of the negative space. , So exaggerating the negative space and balancing it out, and being consistent with it
for its scale and size, is very important. , The final one number 7 is, drawing test. , Let's say you've designed a
logo and you think it looks amazing., But you need to test it before you send it to your client., What do you do? Well, the most effective, And I would say probably one of the most easiest ways to do, is print off that logo onto a piece of paper, Or just show them on a phone or whatever. , Give it to your friend for one minute to look at., Tell him to look at that logo., And try and remember it for later on, go back to that friend a few hours later, with a pen and paper. , Give it in the hand and ask them to see if they can remember to draw that logo. , Your friend will probably be able to draw the logo if it works well., If it's a good logo. But to make sure it's a very good logo, Keep in mind, how long they
take to sketch that logo back. , If that friend or whoever it is, sketches the logo in less than a minute. , When they come back to you. , Then it's a very functional
memorable and easy logo., Which will be very good for the client., Guys thank you so much for watching this video. If you did enjoy it, Please press that red subscribe button and share this video , To anyone who might find it interesting. Took me a long time to make this one. , So I'll see you in the next video. , Goodbye.

Logo Design from Start to Finish,Logo design: Story behind FedEx logo's hidden arrow,The process behind our startup's logo design - draftswork shown ,Ask HN: How to get a Logo/ Corporate Designs in 2021?I know this has been asked plenty times before but most of these threads seem to be quite old. So hear me out.

I am the founder of a cyber security startup in Germany and we are at a point where our website is getting more and more traffic and customers start to ask for business cards to refer our services to other businesses. Soon our web app with new services will launch and it just doesn't have any proper design guidelines yet. Currently the logo is just the name in Roboto font and all presentations and documents are just plain text without any proper corporate design.

I have been doing some research and it seems like there is three main contenders for crowd sourced logo designs:

- fiverr
- 99designs
- designcrowd

But HN seems to have a bad opinion about each of these platforms. Regarding the covid situation I'd also much rather pay a creative person directly without intermediaries taking a 20% cut. But the problem stands on where to find them.

So here's my question: Where do you people get your Logo and Corporate Designs these days?.
,Exploring Logo Designs with Mathematica,Cleverest Logo Designs,60 Highly Clever Minimal Logo Designs,Icon and Logo Design for SimpleGeo,Unused logo designs, available for free,Show HN: Logodust – a feed of Free Logo designs for your projects,Golden Ratio in logo designs,Golden Ratio in logo designs,What are the worst logo designs?,Free logo designs for your next projects,Open Sourced Logo Designs,Logodust – free logo designs every tuesday,Show HN: Critiquing logo designs via deep learning,Results: Offer HN – Free logo designs for open source projects,Famous logo designs and how much did they cost?,Logo Designs for MVPs and Prototypes

Reddit Images 30

Made some conceptual album covers for whenever my lazy ass decides to actually to write some stuff. Logo design’s not final. 0

Cool scorpion logo design S 1

Super Hand logo design ✋+S 2

Anyone else here a design nerd? The logo looks fine - then she adds the tag line in a terribly clashing font. Does no one on her team know how to properly combine multiple fonts? Ew. It’s like she just can’t help but add a level of tackiness… 3

Coincidence? Or is Lucy’s logo designer a filthy privateer? A small shop in South Africa. 4

I’m really proud how this sign turned out. I made it all by hand with no cnc machine and it’s nearly 4’ in diameter. I designed the logo keeping the trees really simple and spray painting them using mdf.I used pine for the background to draw out the vibrant colors and keep the character of the grain 5

Ye’s in Miami you can see the Miami design district logo in his recent story 6

My Father’s hand drawn Logo designs and fonts from the late 80’s 7

1 Week into learning Illustrator - Made a logo for a friend - Don't have the first clue about design, criticism very welcomed! P.S. They want a chicken in the design 8

Hello everyone. I am self-taught beginner and just play around with this design. Soundary is a fake company provide audio software & hardware for sound engineers, musicians, producers and composers. Letter mark 'S' is inspired by Youtube short logo. Your thoughts would be appreciated. 9

Design Logo for my Clothing Brand what’s ur guys honest opinion? 10

I did a fun design exploration today, It’s an F1 Logo inspired by both the current and former logo. 11

Got inspired by Will’s last I Paid Designers Video and wanted to design the logo for 'Treeze' myself. 12

[Fan Art] [OC] Decided to have some fun designing my own version of Clark's costume. A little bit of retro with the logo colors, a little modern with the no undies and a tiny bit of Kingdom Come with the S. And a smile with a relaxed pose as I hope Cavill offers us a different take in his next movie 13

Hand drawn logo designs and fonts from the late 80’s 14

In 1971, Nike hired a student to create a logo. She was paid $35 for her design. 15

I’m a self taught graphic designer as of this year and this is my first logo design. It’s for my design business, my first logo was from a generator and it was terrible. So I purchased adobe illustrator for iPad and made my new logo. I would love some feedback so I can improve. 16

Hello! I’m very new to logo design, this is only my 3rd attempt, but your videos have already helped me improve a lot from my 1st and 2nd try. This was from a logo challenge with the prompt Panda. I love getting critiqued even when it’s harsh so please rip me apart. 17

I just realized that this mask’s design is actually a super zoomed-in Firefin logo 18

Just tried to design a logo for SD Stump Grinding/Tree Cutting. Any feedback would be appreciated since it’s my first logo I’ve designed. It was also hand drawn and the lines were supposed to be straight, clean, and decent looking but ended up a bit messy. 19

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