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Hey guys, what's going on? , It's me, Will Paterson., And today, I'm going to be sharing with you. , 7 logo design tips that will actually blow your mind. , These things will help you so much and I bet you didn't know them., This video is brought to you by SQUARESPACE., The first step is that, the logo is the face. , It's not exactly what the company is. , A lot of the time logo designers are like to think that, They have to have what the company sells or the main thing, about the company on the logo. , For instance, a dog walker should have a dog in the logo, right? , Well, let's take a look at some of the most successful brands that we know. , So, let's look at Apple. , What do Apple sell? They sell technology, they sell phones. , They sell computers. In their Apple logo I don't see any tech. , Okay well, let's look at Sony., They sell everything from cameras to TVs., We don't see any TVs or anything in their logo. , When you're designing your
logo, do not be afraid to go abstract, And go outside of the box. , Obviously, Apple's logo look very literal. , But let's say we're working for
a tech company. , Does it have to have that
product in the logo?, Or an abstract version? No, it doesn't., It just has to be unique and identifiable. Number 2 is, keep it flexible. , A logo is designed, So it's functionally able to appear anywhere that people can see., and remember. Hence why I talked a lot about functionality here on the channel. , If you can tear a logo into 10 little pieces and you can scale it up very big, and scale it down very small. Add a blur to it., So when you take your glasses off and you squint, you can hardly see it., Can you recognize it? , Well, if you can still recognize the logo after it's been distorted., Then that generally means that it's a good design., And that's what it was designed for. , Let's take a look at Target's logo. , Take that, chop it in half. , You still know it is Target's logo. , Let's take a look at Sony's logo, chop it in half. , There you go. , Sony's logo. , You still can see it. All of these different logos, have been made so that they are timeless that they don't have to be changed again. , And that is the way that it is working. , It's functional, works on the computer. , Works when it's small, it works when it's big. It can be printed. , It can be anywhere and it still works.
Tip number 3 is, sketch 20 ideas. , So you're designing a logo and
you're struggling to create ideas., Well, here's one little thing you can do. , So, sit down with your sketchbook and your pencil, Set a timer for 10 minutes on your mobile, and then go ahead and start to draw 10 logos. , These sketches should be ideas, but you should not spend more than 1 minute. , On each logo. , What this does is it forces you to create simple shapes and simple ideas, Which is the bare bones and the foundations of all good logo designs. , I do this all the time, not so structured. , I'll just literally have a sketchbook that I don't show anyone else aside from you. , Because I've a logo design channel. Where I will draw the worst ideas in the world., Generally speaking, when , I've drawn an idea that works and I've known that I've just drawn it in under a minute. , I know that it's so simple that it's going to work. , And if it fits all the criteria
of it being appropriate, then , That logo is going to work. Before I go into the next one. , I just want to thank the sponsor of at this video, SQUARESPACE. , SQUARESPACE is the website builder that I've used for years to host my website. , Where I get clients on there. , I also put my portfolio on there and sell my online digital resources for procreate brushes., Willpaterson.design, go and buy some brushes. , They're very cheap. With thousands of fully customizable templates , That you can get on SQUARESPACE for your own website. , Whether you're a designer, someone who needs to sell logos in your website, Or just show off your portfolio for any potential client. , There are thousands of templates on SQUARESPACE for you to choose from., That you can completely customize. If you'd like 20% off your first order with SQUARESPACE., Then click the link down below and a little pro tip. , You can actually start building
your website right now. , They've got a free trial that
you can use to build your website., And use it to see if you like it. , So click the link down below to
get 20% off and free trial of SQUARESPACE., Tip number 4 is be geometric. , All the best logos are geometric. , And that means that all the shapes inside of them were based upon geometry. , Including the Apple logo, it's based mainly on circles, and , That is why it looks so simple. , You look at Target's logo, it's made of circles. , The Twitter bird is made of circles. , A lot of logos like DPD in the UK are made of squares., All these shapes are simple. , So if you're struggling to come up with an idea, start with the very simple shapes., The square, the circle, the triangle, the rectangle., All these shapes work very well. , Tip number 5 is start with black and white. , We live in a day and age where
logos are mostly seen on screens., So we can have them in any color that we like. , But the problem with this is that when we're designing a logo, that will have color on it. , We start to put the color on first. , So that means that we can start to illustrate more inside the logo, rather than show and give an illusion of color inside the logo., Let me explain, if you have a logo that's got two colors in it., Or three colors or three different shades or tones of the same color. , You can actually show and give
the illusion of highlights and , dark spots in that logo to create a more of a 3D effect., But you can actually do this with just black and white. , And the reason why we do with just black and white., It's because it we use negative
space instead of using tones, to create highlights or to give the illusion of depth in a logo., We should be using black and white and using negative space to do this., As it simplifies the design down. , Now, a lot of you may not agree with this because, You probably design logos like that, which is absolutely fine. , But make sure that you're using negative space correctly., It's an important part of logo design. Tip number 6, Following on from the last one is, consistency in negative space., I review a lot of logo designs and a lot of them from amateur logo designers. , Some of them are from
professional ones as well. , And a lot of them are pretty
good but the one mistake that, I see all the time is inconsistent shapes or spacing inside of the logo. , A logo is generally derived
from positive space., Which is the black or the color version of the logo. , And then anything that's blanked out is the negative space., I see tons of logos that have
inconsistent negative space., Because the designer doesn't
believe or understand or, Maybe they've just forgotten that the negative space is just as important as the positive one. , I'm going to use Target's logo again for this, the reason why, The circle in the middle is in the middle where it is, is because , there's enough contrast in the negative space from the outer circle to the inner one. , So no matter how scale down it is, you can still see the bullseye., If the middle circle and the targets logos any bigger, and you scale the logo down, you wouldn't see very much of the negative space. , So exaggerating the negative space and balancing it out, and being consistent with it
for its scale and size, is very important. , The final one number 7 is, drawing test. , Let's say you've designed a
logo and you think it looks amazing., But you need to test it before you send it to your client., What do you do? Well, the most effective, And I would say probably one of the most easiest ways to do, is print off that logo onto a piece of paper, Or just show them on a phone or whatever. , Give it to your friend for one minute to look at., Tell him to look at that logo., And try and remember it for later on, go back to that friend a few hours later, with a pen and paper. , Give it in the hand and ask them to see if they can remember to draw that logo. , Your friend will probably be able to draw the logo if it works well., If it's a good logo. But to make sure it's a very good logo, Keep in mind, how long they
take to sketch that logo back. , If that friend or whoever it is, sketches the logo in less than a minute. , When they come back to you. , Then it's a very functional
memorable and easy logo., Which will be very good for the client., Guys thank you so much for watching this video. If you did enjoy it, Please press that red subscribe button and share this video , To anyone who might find it interesting. Took me a long time to make this one. , So I'll see you in the next video. , Goodbye.

Offer HN: Free logo design for an open source projectAt http://www.fairpixels.co, we help ambitious projects look less sucky through mainly logo and brand design as well as other design services.

We love open source, so we launched www.logodust.com a while ago and started open sourcing our own unused logo designs.

Today we want to expand our open source efforts and design an awesome logo for an Open source project that one of you is working on for free.

Here's what to do:

1. Pitch your open source project in the comments and add a URL to your website/github

2. The most upvoted project by this community, 48hours from posting this, wins the free logo design service.

3. Make sure we can contact you by having an email address on your website or your profile

Looking fwd checking all of your open source projects!.
,Offer HN: Free logo design for hackersHey guys,

I recently launched my humble portfolio www.heynico.com and as part of the celebration (?) I'm offering free branding design for 3 startups. Yeah. I will fully design your logo for 0$. This will work on first come, first serve basis.

To participate you just need to upvote this and leave a message here.

Also, I would be taking clients for User Interface and Branding design with an ber discount to those who mention Hacker News on the mail.

So, check out my portfolio and drop me a line..
,Virtualmin, Inc. sponsoring logo design contest for Webmin (your work seen by millions of users),Icon and Logo Design for SimpleGeo,5 Tips for Logo Design for Companies,Logowski - Creative logo design for 24h. You pay as much as you want.,Professional Logo Design for Startups,Let me assess your company logo design for FREEHi, I do logo design and brand identity (blooform.com)
Post your logo here and I'll give you feedback!.
,Top Logo Design Trends for 2017 with Examples,3 flat, modern logo design templates for startups,.5 Bitcoin to Design Logo for Qoina | – Get Freelance work for Bitcoin,Creative Logo Design Trends for 2013,Startup Logo Design for Impact,Free logo design for your startup,5 Principles of Effective Logo Design for a Business,Show HN: Typogram – Next-Generation Logo Design ToolTypogram is a beginner-friendly logo design tool for non-designers.
https://www.typogram.co/
Product Video:
https://www.youtube.com/watch?v=7PHHaLh1zNU.
,Ask HN: Where do you get your logos from?I was browsing through Angel List earlier and noticed that most tech startups seem to have a certain 'style' for their logo. I'm looking for a logo design for my own startup and would love to know where you guys would recommend getting it from?.
,Show HN: one2many.org, our Startup Weekend projectI'm currently participating in Philadelphia Startup Weekend. I successfully pitched my idea for a not for profit and we're currently hacking away on making it a reality.

We are one2many.org, we foster a culture that celebrates giving & helping and that inspires people to be generous & compassionate to one another. People donate used goods to us - items like old iPhones, iPods, routers, trumpets, bunk beds, etc. - and we then give these items away to people for free, in exchange for their volunteer service participation at local organizations (Habitat for Humanity, local soup kitchens, after school reading programs and the Special Olympics).

I've been doing this by myself for the past year and have successfully created over 250 hours worth of service for local organizations with only a handful of donated items. One participant messaged me a week after doing his service to let me know that he was so inspired by the project that he started making egg salad sandwiches for the homeless guys around his building. Pretty awesome!

I plan on initially running this like a bootstrapped startup so we don't need tons of funding. We do however need donated goods and we would like to give donors the additional benefit of a tax write off (which is why we want to become a 501c3). Unfortunately, the 501c3 application process is rather lengthy and we are looking for a fiscal sponsorship from an existing 501c3 so that we can start accepting donated goods right away.

Assistance we're looking for:

design - logo, web, print

developer - front end specifically

501c3 - any support or feedback you have! (fiscal sponsorship would rock!)

donations - used items in good, working condition (especially if you live in Philly!)

Any other support you can offer - get in touch @covercash on twitter or covercash@me.com.
,MVP is definitely the way to goI launched MVP - website builder for podcasters a year ago just to validate my idea. Reached $1000MRR, earned over $10k in the last year, reInvested that money and reLaunched a few days ago!

In case I've already validated my idea (hope so) the main target of this post is not to get feedback or to get more customers (of course both are nice to have :D). The main purpose of my post is to say that everybody knows so far, but probably sometimes ignores it. It doesn't make sense to spend months or years implementing "all possible features" and spending time on pixel-shifting. Just get that shit out as soon as possible and try to sell it. You will have time for improvements and polishing later on, and the most important part - you will have some feedback from your early customers, they will give you the directions!

Yes I know, this is nothing new. I've read this many times before, but somehow ignored it, burned more than 6 years building things that nobody needs, and of course none of them are running today.

This website builder was my first try to go with MVP:

1. Launched MVP on December 2020

2. Found early customers in the next months

3. Collected a feedback and implemented the most requested features

4. After noticing that it's growing month by month, invested almost all earned $ into reBranding: premium domain https://onpodium.com (previously it was podsite.io), hired designer for logo, website design, paid for consultations with marketers, implemented many different features and relaunched/rebranded two days ago

5. The TODO list is still huge, but it's not MVP anymore and I can't wait for what will happen in 2022!

I didn't say anything new, but if this post will trigger at least one of you to think again that MVP is enough for the start - then I think it's enough! :)

Good luck with your side projects!.
,Ask HN: Opinions on logo design wantedWant to get more opinions to make sure we're on the right track for logo design for an email marketing/transactional startup.

99designs link - https://99designs.com/logo-business-card-design/vote-xk589x.

Reddit Images 15

Logo design for an online boutique. I need HELPPP, explanation in the comments. 0

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Logo Design for Brand that sells hunting clothing. Need honest opinions. Logo represent a Deer and the circle around represent Halo that Saint Patrons had on paintings. 2

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Logo design for a classy fashion brand. Richmond Belferdy, luxury accessible to everyone. Let me know your thoughts on this logo, and what I could improve on! Thank you :^) 5

Logo design for a classy fashion brand. Richmond Belferdy, luxury accessible to everyone. Let me know your thoughts on this logo, and what I could improve on! Thank you :^) 6

Logo design for a fictional programming group. 7

Pepperknot Hot Kitchen - Logo design for hot chicken restaurant in based in Texas 8

Metal Band Logo design for: VEMORTA! What do you think guys? Visit to see more works: https://thermometerarts.com 9

Logo Design for MenthaX, a company that offers various healthcare services through its mobile app. For example, patients can search for doctors based on their speciality and/or location. Then they can book an appointment with a convenient doctor. 10

Logo Design for a Spa and Wellness center in downtown Omaha, NE. Inspired by the scandinavian value of hygge, this brand sought to instill a sense of comfort and approachability in a way that still felt modern and upscale. This is my first time posting here, so be gentle. 🙈 11

Made a logo Design for a client having a clothing brand. Feedbacks are appreciated. 12

Logo Design for Baba Express. Any critiques would be appreciated 13

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Logo Design for Hammer and Nails Property Management Ltd. 15

Logo design for e-commerce company...please don't ask me how the name came about lol. I don't know which to choose. 16

Logo design for a company who specialise in energy efficient insulation and electrical appliances 17

Logo design for Altus Airways 18

Greetings creative minds! Here is my logo design for my company Brand Crow. Could you please review it & I'm open for any suggestions you may have. Thank You! 19

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